Tiger Shroff’s Prowl Raises Rs 4 Crore for Men’s Grooming Revolution

In a significant development for the Indian grooming market, Tiger Shroff's active-lifestyle brand, Prowl, has raised Rs 4 crores in a Pre-Series A funding round led by Resolute Ventures. This investment comes on the heels of the brand's relaunch in June 2025 and its strategic expansion into the men's grooming segment.

Prowl has quickly established itself on major e-commerce platforms like Amazon, Myntra, and Flipkart, as well as quick-commerce platforms. The brand's current offerings include essential grooming products such as face wash, sunscreen, lip balm, body lotion, body wash, and roll-ons, catering to the specific needs of Indian men.

The funding will fuel Prowl's growth by enabling the development of new science-backed formulations, starting with three serums set to launch soon. The brand aims to simplify skincare routines by providing effective solutions without the need for complex, multi-step processes.

Shroff, the brand's owner, expressed his vision for Prowl, stating, 'It's about making effective grooming accessible to every man in India, regardless of location.' The investment validates this vision, as Resolute Ventures recognizes the brand's potential to cater to a wide range of consumers.

Prowl's CEO, Shriyhas Jichkar, emphasized the importance of product-market fit, which the brand has successfully achieved in its initial months. The data reveals a strong demand for straightforward grooming routines among Indian men, and Prowl is poised to meet this need with its innovative products.

With the support of Lap Ventures, which manages marketing and distribution partnerships, Prowl is set to make a significant impact in the Indian grooming market, offering accessible and effective solutions for men's skincare.