Bentley’s UK Job Cuts Amid Global Market Challenges

Bentley, a subsidiary of Volkswagen, has revealed its plan to slash 275 jobs in the UK, representing approximately 6% of its 4,600-strong workforce. The job cuts will primarily affect office-based permanent staff and vacant positions will not be filled. This move is aimed at ensuring the long-term competitiveness of the business.

The company's profits took a hit from the impact of US tariffs introduced by Donald Trump, foreign exchange changes, and weaker sales in China. Despite a 42% fall in annual operating profit to €216m in 2025, Bentley reported a seventh consecutive year of profitability. The luxury brand is preparing to launch its first all-electric model but acknowledged it needs to convince consumers to switch away from internal combustion engine vehicles.

Frank-Steffen Walliser, Bentley's chief executive, stated that the company is making 'some difficult decisions to ensure the long-term competitiveness of the business.' The job cuts and investment in its sites will 'ensure Bentley remains financially resilient, strategically focused and well positioned for the next generation of luxury vehicles'.

The company delivered 5% fewer cars in 2025 compared to the previous year, but this was partly offset by higher customer demand for bespoke personalisation of its vehicles. The Bentayga luxury SUV remains its bestselling model, which has a starting price of £176,000 but can cost significantly more with higher specifications.

Bentley is due to unveil its electric 'urban SUV' later this year. The company pushed back its electrification plans in late 2024, when it said it would continue to sell fossil fuel cars until 2035, five years later than previously planned.