Netflix and India Unveil ‘Flavours of India’ Campaign at ITB Berlin

Streaming giant Netflix marked a significant moment at the ITB Berlin, one of the world's leading travel and tourism trade shows, with the launch of two promotional videos celebrating India's culture and culinary diversity. The videos, titled 'India's Vibrant Culture, Festivals and Heritage' and 'Flavours of India,' were unveiled by Union Minister for Culture and Tourism Gajendra Singh Shekhawat. Developed in collaboration with the government's tourism initiative Incredible India, the videos highlight the country's cultural richness, festivals, cuisine, adventure tourism, wildlife, and natural landscapes. The visuals draw from memorable scenes featured in Netflix's Indian films and series released over the past decade.

The two films mark the first instalment in a planned series of ten short promotional videos under the partnership. The initiative aims to showcase how storytelling through cinema and series can bring travel destinations to global audiences while highlighting India's diverse cultural experiences. The campaign also builds on Netflix's recently announced collaboration with the Ministry of Tourism, India. Through the initiative, travel destinations across the country are expected to be integrated into original stories produced by Netflix India, aligning entertainment content with efforts to promote tourism and strengthen cultural connections internationally.

This strategic partnership is set to boost tourism in India, offering a unique blend of entertainment and cultural experiences. As a result, travel enthusiasts can look forward to exploring India's rich heritage and diverse landscapes through Netflix's original content.