Kriti Sanon’s Surprising New Role: SPF Police for Hyphen

In a fun and creative twist, Bollywood actress Kriti Sanon has stepped into a new role as the 'SPF Police' for her skincare brand, Hyphen. The campaign, which has taken the internet by storm, showcases Kriti's entrepreneurial spirit and her commitment to skincare awareness.

The story began with a social media teaser that hinted at Kriti's departure from the brand. However, fans were delighted to discover that she had not left but instead taken on an additional role as Hyphen's official 'SPF Police'. This unique position aims to emphasize the importance of daily sunscreen use, a habit Kriti is passionate about promoting.

The campaign gained traction through a series of social media posts, leading up to the release of a humorous film. In the video, Kriti embodies the role of a witty and authoritative police officer who ensures everyone remembers their sunscreen. She stops a gym-goer in their tracks, reminding them of the essential skincare step.

Kriti's involvement goes beyond her celebrity status. As Co-Founder and Chief Customer Officer, she has been instrumental in shaping Hyphen's journey. Vaishali Gupta, Co-Founder and Chief Growth Officer, praised Kriti's deep understanding of customers and her active role in product development and brand communication. Gupta emphasized that Kriti's new avatar as the 'SPF Police' is a fun way to engage customers and promote better skincare habits.

The campaign has been well-received, with the film currently live on Hyphen and Blinkit's social media platforms. Kriti's ability to seamlessly blend her celebrity presence with entrepreneurial responsibilities is a testament to her versatility. This light-hearted campaign not only entertains but also educates, leaving a lasting impression on viewers.