Aamir Khan’s Ek Din Ki Mehfil: A Golden Opportunity for Singers

In an exciting development, Zee Music Company, Aamir Khan Productions, PVR, and Kommune have joined forces to present Ek Din Ki Mehfil, a platform that promises to be a game-changer for budding singers across India. This initiative is a digital-to-live performance contest, providing a once-in-a-lifetime opportunity for internet creators and emerging vocal talents.

The contest invites participants to showcase their creativity by reinterpreting the title track of the highly anticipated film, Ek Din. Contestants are required to create an Instagram reel using the official audio track, upload it to their feed, and tag the relevant handles. The entry process is simple: tag #ZeeMusicCompany and #AamirKhanProductions, and submit the entry via direct message using #EkDinKiMehfil.

The deadline for submissions is April 23, with the top three entries being announced on April 24. The selection criteria will be based on a combination of engagement metrics, including views, likes, comments, and shares. These lucky finalists will then transition from the digital realm to the live stage, performing in front of the film's esteemed team.

This initiative serves a dual purpose. Firstly, it offers a promotional boost for Aamir Khan Productions' upcoming release, Ek Din, a romantic drama directed by Sunil Pandey. Secondly, it provides a strategic platform for the film's soundtrack, composed by Ram Sampath with lyrics by Irshad Kamil, to gain traction ahead of the film's release on May 1, 2026.

The Ek Din Ki Mehfil campaign is a brilliant strategy to engage fans, promote the film, and provide a rare opportunity for new singers to showcase their talent. With its focus on music, fan participation, and live performances, this initiative is set to create a buzz online and leave a lasting impact on the industry.